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Mumbai: English News genre had attained significant growth during the COVID 19 Lockdown period with its Viewership skyrocketing by a...

According to BARC and Nielsen's report titled, Crisis Consumption: An Insight into TV, Digital and Audiences India witnessed an overall...

Singapore: WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for Asian Strategy 2020,...

The impact of Covid-19 on the country’s economy has already been humongous. Some mediums of the media have benefited because...

So, we all know we’re facing a (very) hard time that affects not only our personal lives but also businesses...

Following the withdrawal of guidance for 2020 due to significant uncertainty over immediate outlook, WPP is mopping up billions in...

Shefali Khanna is the Partner Digital Marketing and Business Growth of Astrum, India’s first specialist reputation management advisory that uses...

Mumbai: Star India, the nation’s foremost media company, has announced the upgrade of Hotstar to Disney+ Hotstar on 3rd April...

Mumbai: The Regional Content Consumption (i.e., content in languages other than Hindi) in 2019, has witnessed growth across all media...

It has been a week today since the Prime Minister called for a complete lockdown, the situation due to Corona...