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How FMCG Industry is Pledging to Promote Sustainable Practices
The Fast-Moving Consumer Goods (FMCG) industry, renowned for its swift production cycles and rapid market turnovers, is undergoing a notable...
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Brand management metrics are often tied to sales performance, but they are distinct entities: N Chandramouli
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled Dell Laptops at first...
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IPL 2024 first 15 matches: count of categories and advertisers increased by 63% and 26% – TAM
The media research agency TAM has released IPL 17 Advertising Update report which is based on the first 15 matches...
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Government is committed towards revising uplinking and downlinking regulations: Anurag Thakur
“India’s rich tapestry of cultures and languages thrives on the strong regional media,” said Minister of Information and Broadcasting, Anurag...
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Viewing patterns have expanded beyond traditional prime times to include afternoons: Ritu Dhawan
India TV is a Hindi news channel based in Noida, Uttar Pradesh, India. The channel was launched on 20 May...
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Boundaries of Competitive messaging
The recent advertisement by BoAt, claiming supremacy over Apple, has undoubtedly stirred up a heated debate within the advertising world....
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The Power of Visual Branding: Designing a Memorable Brand Identity for Firms Through Marketing Angle
In today's competitive business landscape, creating a memorable brand identity is crucial for firms to stand out amidst the noise...
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The very definition of ‘Return on Investment’ is evolving rapidly: Mukesh Vij – Hashtag Orange
Digital ad agency Hashtag Orange at its core, champions the three Rs - Reward, Recognition, and Respect. These values it...
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Advertising, like God, works mysteriously but effectively: Anantha Narayan
"Advertising is like God, nobody knows whether it works - but it works," said Anantha Narayan, Founder of Blue Noodles,...
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Punjab Kings co-owner Mohit Burman aims for a 20% revenue boost and 10-12% higher profitability
Mumbai: For this season IPL franchise Punjab Kings co-owner Mohit Burman is targeting a 20% increase in revenue and a...
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