Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive IndiaCast rejigs top brass; elevates Amit Arora, Govind Shahi, Sachin Gokhale and Debkumar with expanded roles October 22, 2018 0 Read moreDetails
Exclusive ZEE5 aims to becomes No.1 digital OTT player with the addition of 3000 films and 60 Webseries October 22, 2018 0 Read moreDetails
Analysis Brands must reorganise to maximise e-commerce growth: Zenith Research October 22, 2018 0 Read moreDetails
Campaigns #MissingI Campaign: Tata Salt’s way of raising awareness on Iodine Deficiency October 22, 2018 0 Read moreDetails
Exclusive Eveready celebrates 25 years of its Give Me Red tagline with logo rebrand October 20, 2018 0 Read moreDetails
Analysis Second screen interactivity by broadcasters to significantly increase engagement with audiences: EY Whitepaper October 19, 2018 0 Read moreDetails
Exclusive News18 India emerges leader in Metro Cities with 14.8% share in week 41 October 19, 2018 0 Read moreDetails
Cable & DTH Reliance acquires 66% stake in DEN and 51% in Hathway; promises to protect the interest of LCOs October 19, 2018 0 Read moreDetails
Exclusive Zee announces launch of Zee Keralam; to go on air in November 2018 October 17, 2018 0 Read moreDetails
Exclusive I&B Ministry grants license to 8 new TV channels; including 4 Zee Media channels October 17, 2018 0 Read moreDetails
