Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Analysis Paid Music Streaming Subs to reach 235 Million by the end of 2018: report Futuresource Consulting October 17, 2018 0 Read moreDetails
Exclusive NGO ‘Justice for Rights’ files PIL seeking regulation of content shown on OTT platforms October 17, 2018 0 Read moreDetails
Cable & DTH I&B Ministry to resume clearance of MSO licences almost after an year October 16, 2018 0 Read moreDetails
Exclusive Successful brands spend an average of 69% of their budgets on TV and digital channels combined:WARC Media Allocation Benchmarks report October 16, 2018 0 Read moreDetails
Cable & DTH Reliance in talks with Hathway and DEN to buy controlling stake October 16, 2018 0 Read moreDetails
Exclusive #MeeToo Impact: BCCI’s Rahul Johri asked to skip ICC CEO’s meeting October 15, 2018 0 Read moreDetails
Exclusive Brands and Durga Puja – Marketing Opportunity during “The Biggest Bengali Carnival“ October 15, 2018 0 Read moreDetails
Exclusive BARC Wk 40 : Sun TV, Star Maa, Asianet and Colors Kannada retain leadership in South markets October 13, 2018 0 Read moreDetails
Exclusive Star Maa hits the 1000+ GRP mark; first for any Telugu channel in the last decade October 13, 2018 0 Read moreDetails
Exclusive We were held to the most intrusive ransom by India’s tax officers: Post Raid Statement from Raghav Bahl & Ritu Kapur October 12, 2018 0 Read moreDetails
