Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Analysis Time spent towards online video viewing surpasses TV in Indian: Limelight Networks Survey October 5, 2018 0 Read moreDetails
Exclusive Star Plus regains leadership in Urban HSM; Zee Anmol continues to dominate U+R HSM October 5, 2018 0 Read moreDetails
Campaigns Apple overtakes Google to become world’s top brand as Facebook drops to 9th spot: Interbrand’s “Best 100 Global Brands 2018” October 5, 2018 0 Read moreDetails
Exclusive Kishore Tadepalli to lead JWT Mumbai and Kundan Joshee takes over as head of JWT Bengaluru October 4, 2018 0 Read moreDetails
Exclusive Brands that take a stand on Social issues can attract consumers better: 2018 Edelman Earned Brand study October 4, 2018 0 Read moreDetails
Exclusive Unruly Launches U7 client council; includes CEOs and CMOs of biggest agencies and brands October 4, 2018 0 Read moreDetails
Advertising Srinivasan Swamy to take over as Chairman and World President of IAA; the first Indian to decorate the illustrious Body October 3, 2018 0 Read moreDetails
Cable & DTH Reliance Industries in talks to acquire Hathway to speed up GigaFiber rollout October 3, 2018 0 Read moreDetails
