Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive BARC India to stop reporting Analog Viewership in TN/Pondi from Week 43 October 9, 2018 0 Read moreDetails
Exclusive Ford names BBDO as its lead Creative Agency; WPP retains Activation and Buying Business October 9, 2018 0 Read moreDetails
Advertising Mindshare India bags new business worth Rs 1,100 crore in the last 9 months October 8, 2018 0 Read moreDetails
Exclusive Zee Bangla’s new brand philosophy focusses on middle-class women and their aspirations October 8, 2018 0 Read moreDetails
Exclusive StraightTalk with Kamal Krishnan PS, National Head, Integrated Media Solutions –Mathrubhumi October 8, 2018 0 Read moreDetails
Exclusive GSK assigns global media account worth $1.5 Billion to Publicis October 8, 2018 0 Read moreDetails
Exclusive Ferzad Palia – Scripting channel success with unscripted content October 6, 2018 0 Read moreDetails
Exclusive WPP bolsters leadership team; assigns top roles to Andrew Scott, Lindsay Pattison and Stephan Pretorius October 6, 2018 0 Read moreDetails
Exclusive EMVIES 2018: Wavemaker wins Media Agency of the Year award; Vodafone wins Media Client of the Year award October 6, 2018 0 Read moreDetails
