Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive BARC Wk 38: Colors emerges as market leader of Urban HSM; Zee Anmol retains dominance in U+R HSM September 27, 2018 0 Read moreDetails
Advertising Unilever Calls for more Progressive approach towards advertising in China, Indonesia and India September 27, 2018 0 Read moreDetails
Exclusive Analysis: Colors’ Salim Anarkali love story is film-making on television September 27, 2018 0 Read moreDetails
Exclusive Count down begins for Big Bang Awards; mega event to be held on 28th September September 27, 2018 0 Read moreDetails
Exclusive WPP merges Y&R and VML to create new brand experience agency VMLY&R September 26, 2018 0 Read moreDetails
Exclusive Hill+Knowlton Strategies partners with Impact Research & Measurement to deliver media research and monitoring services in India September 26, 2018 0 Read moreDetails
Exclusive Swaroop Banerjee to head Zee Entertainment’s Live business September 25, 2018 0 Read moreDetails
Exclusive Advertisers to invest $66bn in sponsorship this year : WARC Global Ad Trends September 25, 2018 0 Read moreDetails
Exclusive Marketing technology performance company Emark joins WPP’s Wunderman September 25, 2018 0 Read moreDetails
