Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Advertising Leo Burnett India’s ‘Roads that Honk’ Campaign features in Spikes Asia 2018 Innovation shortlist September 18, 2018 0 Read moreDetails
Exclusive Rajesh Mani Joins McCann Worldgroup as Executive Creative Director September 17, 2018 0 Read moreDetails
Exclusive Absence of Virat Kohli in Asia Cup 2018 irks Star Sports; Is Cricket losing its Shine…? September 17, 2018 0 Read moreDetails
Exclusive Omnicom Media Group names Arif Mumtaz as Data Analytics Director for Asia Pacific September 17, 2018 0 Read moreDetails
Exclusive The Business of Advertising – wow factor to the worth factor : By Tapas Gupta September 15, 2018 0 Read moreDetails
Exclusive KBC season 10 on Sony opens with 2.4 TVR; Thujse Hai Raabta garners 2 TVR September 15, 2018 0 Read moreDetails
Exclusive Sony emerges as the leader of Urban HSM; Zee Anmol retains its dominance in U+R HSM September 14, 2018 0 Read moreDetails
Exclusive “S4 Capital will offer new era digital marketing services, to invest in more acquisitions” Sir Martin Sorrell September 14, 2018 0 Read moreDetails
Advertising SonyLIV Partners with Amagi to Further Grow OTT Ad Revenues September 14, 2018 0 Read moreDetails
Exclusive WPP’s Wunderman names Mel Edwards as Global CEO to replace Mark Read September 14, 2018 0 Read moreDetails
