Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Advertising MullenLowe Lintas elevates Amer Jaleel as Group Chairman and CCO; Virat Tandon as Group CEO September 5, 2018 0 Read moreDetails
Advertising Sajan Raj Kurup and Prahlad Kakkar launch ‘Dining Table’; Creative Services’ for SME’s and FOB’s September 5, 2018 0 Read moreDetails
Advertising IPG Mediabrands announces collaboration with health-tech company plano September 4, 2018 0 Read moreDetails
Cable & DTH Zee announce MRP of all its channels under the new regime September 3, 2018 0 Read moreDetails
Analysis Can’t Ignore the KIDS: 211 Mn Kids contribute to 20% of Total TV Viewership September 3, 2018 0 Read moreDetails
Advertising The Fifth anniversary edition of the BrandZTM India report expands ranking to 75 brands September 1, 2018 0 Read moreDetails
Analysis Every 10th Digital Advertiser now advertises on Mobile Video: report September 1, 2018 0 Read moreDetails
Advertising Ogilvy and Lowe Lintas bag maximum awards at the IndIAA Awards 2018 September 1, 2018 0 Read moreDetails
