The India Chapter of International Advertising Association (IAA) presented its 4th edition of #IndIAA Awards at ITC Maratha on 31st August 2018.
Ramesh Narayan, President IAA India Chapter, said “This is where real advertising wins. And I am delighted at the huge response from the industry. We had leading marketers from all over India, the creme de la creme of the creative fraternity, and media leaders assembled at one place to salute creativity that works hard in the market. In just four years the IndIAA awards have established themselves as a much-loved fixture in the communications industry. Congratulations to all the winners”.
Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, said “It was indeed a pleasure to be the Chairman of the Jury of the IndIAA Awards. It was a truly an exciting experience.The clear winners stood out because of purpose, of tone, of creativity and of the kind of impact they created”.
PradeepGuha, Chairman IndIAA awards Committee said, “This constitutes work that has been made to a real brief, gone through the rigor of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses”.
MV ShreyamsKumar, Joint MD, Mathrubhumi requested all to donate generously to revive Kerala – God’s own country. He said, “The fishermen, the youth all stood together and the whole world has stood by us. We need all the support we can”.
A soft book launch of The Gutenberg Galaxy – a collector’s item on “Case Studies in Print Advertising” was done by Ramesh Narayan, Prasoon Joshi, AbhishekKarnani and Suresh Narayanan
|1||AUTO FOUR WHEELERS
Skoda Kodiaq – Power Should Be Beautiful
Client : ŠKODA Auto India Private Ltd. Creative Agency: Publicis India
|2||AUTO TWO WHEELERS- (Joint Winners in this category)|
|(i)||Hero – #Hero Salutes the heroes behind the heroes
Client : Hero MotoCorp
Creative Agency: Law&Kenneth Saatchi&Saatchi
|(ii)||Bajaj Platina – Jatka Mana Hai
Client : Bajaj Auto Creative Agency: Ogilvy
Haier Bottom Mounted Refrigerators – Reverse Main India Rehti Hai
Client : Haier Appliances India Pvt. Ltd Creative Agency: Famous Innovations
Saregama Carvaan – The Perfect Gift
Client : Goenka Group Creative Agency: The Womb
|5||BANKING AND FINANCE – (Joint Winners in this category)|
|(i)||Motilal Oswal – Think Equity, Think Motilal Oswal
Client : Motilal Oswal Financial Services Ltd Creative Agency: MULLEN LINTAS
|(ii)||Kotak Mahindra Bank – 811 is for Everyone
Client : Kotak Mahindra Group
Creative Agency: Cartwheel Creative Consultancy Pvt. Ltd
HDFC Standard Life – Liar Mirror
Client : HDFC life
Creative Agency: Leo burnett
P&G Shiksha – Choose For Change
Client : P&G India
Creative Agency: Leo Burnett India
|8||FASHION AND ACCESSORIES – (Joint Winners in this category)|
|(i)||Levi’s – I Shape My World
Client : Levi Strauss & Co.
Creative Agency: Zeno Group India
|(ii)||Tanishq Jewellery – The Love Remains
Client : Titan
Creative Agency: Lowe Lintas
|9||FOOD & BEVERAGES
Horlicks – Exam Nutrition; Fearless Kota
Client : GSK Consumer Healthcare India Creative Agency: FCB Ulka
Ministry of Health, Government of India – Family Planning – Dabang Dadi
Client : Ministry of Health and Family Welfare Agency : McCann Worldgroup India
|11||HOME CARE – (Joint Winners in this category)|
|(i)||Surf Excel – Har Ko Harao / Daag Achche Hain
Client : Hindustan Unilever Limited Creative Agency: Lowe Lintas