Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Analysis KBC tops recall comparison study of top Reality shows and its popularity among different age-groups: Chrome DM September 8, 2018 0 Read moreDetails
Exclusive Zee TV and Sun TV features in BrandZ Top 75 Most Valuable Indian Brands 2018 September 7, 2018 0 Read moreDetails
Exclusive Star Vijay bounces back to No.2 position in Tamil GEC market after two weeks September 7, 2018 0 Read moreDetails
Analysis Value of top brands soars 34% on year in BrandZ Most Valuable Indian Brands; HDFC Bank retains top spot September 6, 2018 0 Read moreDetails
Exclusive Zee Anmol continues to dominate U+R and Rural HSM; Star Plus tops the Urban HSM September 6, 2018 0 Read moreDetails
Advertising Mindshare joins with MediaMath, Integral Ad Science, and Rubicon Project to launch the first phase of blockchain pilot on the Zilliqa platform September 6, 2018 0 Read moreDetails
Exclusive Star India streamlines Hotstar with AVOD and SVOD Business verticals September 6, 2018 0 Read moreDetails
Analysis Media ecosystems-The walls fall down : KPMG Report 2018 September 5, 2018 0 Read moreDetails
Exclusive SPN acquires exclusive television and digital rights for UEFA EURO 2020 and inaugural UEFA Nations League September 5, 2018 0 Read moreDetails
Exclusive In its 12th Season, BIGG Boss’ equity with viewers offers great promise to Colors September 5, 2018 0 Read moreDetails
