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Brands seek digital platform alternatives amidst oversaturation, ad fatigue, and rising costs: Amitt Nenwani, Wahter
Wahter is an advertising and packaged drinking water brand. Wahter said that it is on a mission to make clean,...
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Experts Say “No” to Yes Madam’s Shock Marketing Tactics
Mumbai: Yes Madam, a Noida-based home salon service platform, ran into hot water after a post on LinkedIn went viral....
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NoBroker relies on analytics to track user engagement, optimise ad targetting, and reduce ad spend wastage: Saurabh Garg
NoBroker recently launched its latest campaign, 'The Heroes at Home', showcasing the app’s offerings for all kinds of property needs,...
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Advertising Club Trivandrum launched to foster creativity and collaboration in Kerala’s Ad Industry
Trivandrum: The vibrant advertising and media industry in Kerala’s capital city took a significant step forward with the formation of...
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The Blockchain and NFT market dip proves the importance of building Resilient Ecosystems: Karan Keswani, BharatBox
India based BharatBox, a joint venture between Brinc and Sandbox aims to bring 1 million users into the metaverse, which...
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To get users to pay, show them how the app directly benefits them, making it worth their investment: Jhoomer Sinha, Kuku FM
Kuku FM is an entertainment platform, backed by investors like Nandan Nilekani's Fundamentum, 3one4 Capital, Vertex Ventures, India Quotient, Verlinvest,...
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E-commerce and D2C allows brands equal opportunities for innovation: Raja Chakraborty, Continental Coffee
CCL Products (India) Ltd is a FMCG with a presence in coffee B2C and B2B segments. It exports to 100+...
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Mathrubhumi and Vermmillion take top honours at Pepper Awards 2024
Cochin: Pepper Awards 2024 celebrated the creative achievements of the South Indian media industry at a grand gala held on...
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Google AdTech trial paves the way for transparency and accountability in the industry: Senthil Govindan, Datawrkz
Now, with more than 200 adtech and media buying professionals, Datawrkz delivers incredible digital advertising outcomes to companies all over...
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Breezer has transitioned from being a drink to a fun lifestyle brand, capturing 90% of the RTD market: Ayaesha Gooptu
Breezer had a Playzone experience at the Cherry Blossom Festival in Shillong. The event took place on November 15th and...
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