Bambinos.live, an online English tutoring platform for kids aged 4-14, which appeared on Season 4 of Shark Tank has raised funding from founder investors —Anupam Mittal, Namita Thapar and Riteish Aggarwal.
Bambinos.live will use the funding to enhance its product offerings, strengthen its tech stack, and boost its marketing activities.
The main initiative will be on — Bambinos Doodle, an AI-enabled camera, that livestreams a child’s writing to their teacher for instant feedback—enhancing thinking, language, and academic performance.
It will also work on further improving the curriculum to drive best in class learning.
Bambinos says that it has had a 10X growth in revenue over the last three years and claims tp be one of the only edtech firms to be EBITDA positive with a 15% EBITDA Margin.
The goal is to hit a Rs 100 crore ARR by December 2025. It is currently one of India’s top rated programmes with a 4.7 Google rating with close to 6K independent parent reviews.
Bambinos.live had previously raised $500k in a pre seed round from marquee founders and angel investors such as Ankit Nagori (Cure.Fit & Eat.Fit), Neeraj Aggarwal (Xto10x), Abhishek Nag (AngelList, Netflix India), and the MEL family fund.
Medianews4u.com caught up with Ashish Gupta, CEO & Co-Founder, Bambinos.live
Q. Edtech is going through a major correction. What is making companies like Bambinos buck the trend?
The correction period is more or less settled. Now, many companies such as Bambinos have survived based on focusing on doing a few things better, strong operations excellence, and control over cost. Additionally, the overall CAC for many companies has come down due to low competitions and niche offerings. What works best for bambinos:
- Single category and business model focus
- Founder’s background in setting up strong ops rigor and cost control
- Ability to deliver consistent learning outcomes for its students.
Q. The company aims to hit Rs 100 crore ARR by December 2025. What is the game plan to get there?
Currently, bambinos are at a Rs. 32 Crores run rate and growing at 35% quarter on quarter. We are not changing much but focussing on following the same playbook which has helped us till now.
We would be scaling our sales and marketing efforts with the same category of products.
Q. Which are the key markets that will be focussed on? Will there be a focus on blending online and offline learning?
India, and North America. We will continue to focus on online learning.
Q. What do Namita Thapar, Ritesh Agarwal, and Anupam Mittal bring to the table?
We look to take help from Ritesh and Anupam in learning more about scaling consumer products and setting up new channels of growth and marketing. With Naminta, we look to learn more about setting up our supply operations which is highly female-centric.
Additionally, as we scale and grow, we will get additional mentorship and networking opportunities to raise capital to fund our growth.
Q. From a marketing perspective, what are going to be the focus areas?
We currently use performance marketing as our primary channel of growth. Our first 100 crores will come using the same channel. We are currently using meta and google for our marketing efforts.
Q. With the huge correction in the edtech sector is it fair to say that marketing efforts in the industry have been refocussed?
Not only marketing, the focus has come in across all segments of businesses, be it product portfolio, hiring, marketing, sales, etc. A lot of businesses are also leveraging AI to reduce their cost structure.
Q. Could you talk about the media mix of Bambinos? Will it mostly be digital?
We use Meta – 90% and Google – 10%.
Q. What role will seminars and on-ground activities play?
We haven’t explored this channel and would love to explore the same in the future.
Q. What role is AI playing through products like Bambinos’ Doodle?
Bambinos’ Doodle is India’s first AI-enabled device that allows students to live stream their work to the teacher in the online class. Doodle has a 10 MP smart camera + enabled with OCR technology.
Q. At the same time, AI is taking care of tasks like coding. So is coding a skill that children should still learn because of how it develops the brain?
It’s too early to comment. Coding for kids helps not only to learn hard skills such as coding but also makes kids more logical and analytical. So, in my view, it’s still relevant to teach kids coding.
Q. As Bambinos scales up what is going to be the big challenge?
Keeping high customer experience, delivering a similar level of service levels.
Q. How important will personalisation be?
Very important and education is all about personalisation. We intent to deploy AI to make education more and more personalised.
