Mumbai: BULLET microdrama and ZEE5 announce the launch of Mom Talks, a content-led IP, hosted by Parineeti Chopra. Designed as a 9-episode series, Mom Talks brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar, among others, to share honest, relatable perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for credible, relatable parenting content while enabling seamless, contextual brand integration. The series is supported by a strong lineup of brand partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises, reflecting the increasing shift towards content-led collaborations in the digital ecosystem.
Speaking on the launch, Azim Lalani, Co-Founder & Chief Business Officer, BULLET microdrama app, said, “Mom Talks is a strong example of how content formats are evolving to be more rooted in real experiences and sustained engagement. For us, it’s about bringing forth content that people come back to, while creating a natural space for brands to be part of the narrative in a way that feels relevant to the audience.”
Highlighting the insight behind the IP, Munaf Merchant, Head – AVOD & Partnerships, BULLET and Creator, Mom Talks, said, “As a creator, I saw the need for more credible guidance in the parenting space, where conversations are often fragmented or unverified. With ‘Mom Talks’, the idea was to build a safe, honest, one-stop destination for parents to find real answers to everyday questions. This aligns closely with BULLET’s focus on meaningful, high-value content that resonates with audiences. We’re grateful to ZEE5 for helping bring this vision to life, and to our partners, Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises, for their support and trust.”
Talking about the collaboration, Peeyush Unikkat, Commercial & Brand Equity Lead, Johnson’s Baby said, “At Johnson’s Baby, we are built for the evolving needs of new-age parents – driven by innovation, grounded in care, and shaped by relevance. ‘Mom Talks’ brings this to life as a platform where real stories and expert guidance come together to support modern parenting journeys.”
Sharing his thoughts on the importance of such content pieces, Aakash Mehta, Marketing Head, Pediatric Vaccines, GSK added, “Through ‘Mom Talks’, we see an opportunity to simplify important health conversations and make them more relatable to new parents. By combining expert insights from doctors with real experiences, the show intends to support pregnant women and help parents make informed vaccination decisions with confidence.”
Launch Details – Mom Talks will be available to stream for free on ZEE5 AVOD from April 4, 2026, with new episodes dropping every Friday and Saturday, and will also be available on the BULLET microdrama app.
-Based on Press Release
