Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Colors tops Urban Market; Naagin 3 becomes the top rated program : BARC Week 25 June 28, 2018 0 Read moreDetails
Analysis Global Newsbrands revenues dipped by $27.8bn between 2012 and 2017; diversify to plug $28bn financial hole: WARC Data June 28, 2018 0 Read moreDetails
Advertising Local Planet puts independents on the global map with the creation of Local Planet agencies around the world June 28, 2018 0 Read moreDetails
Analysis Average age of a cricket fan is 34 yrs and 39% of fans are women and girls: ICC-Nielsen report June 27, 2018 0 Read moreDetails
Exclusive Omnicom Media Group promotes Yatin Balyan to National Head of Investment and Enterprise June 27, 2018 0 Read moreDetails
Exclusive Publicis Groupe appoints Raja Trad to the newly created role of Chairman Middle East June 26, 2018 0 Read moreDetails
Exclusive EY and Microsoft launch blockchain solution for content rights and royalties management June 26, 2018 0 Read moreDetails
Exclusive Editors Guild of India condemns TN Govt’s FIR against PuthiyaThalaimurai June 26, 2018 0 Read moreDetails
