Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Advertising Marquees 2018 to be held on 29th August; reappoints HUL’s Sanjiv Mehta as Jury President June 25, 2018 0 Read moreDetails
Exclusive ‘What may be obscene to some may be artistic to other’ says Kerala HC on Grihalakshmi Magazine Cover case June 25, 2018 0 Read moreDetails
Exclusive BiggBoss Tamil runs into trouble with FEFSI threatening to stop the shooting June 25, 2018 0 Read moreDetails
Analysis Entertainment Category tops the YouTube’s Most Watched Videos list with 10K Avg views: Vidooly report June 23, 2018 0 Read moreDetails
Exclusive Flowers TV back to No. 2 position on Malayalam GEC Space in week 24 June 23, 2018 0 Read moreDetails
Exclusive FIFA World Cup 2018 on Sony Sports Channels and SonyLIV garners Over 47 million views in first 48 hrs June 22, 2018 0 Read moreDetails
Exclusive GroupM selects Nielsen as its primary Digital Audience Measurement provider in APAC June 22, 2018 0 Read moreDetails
Analysis India advertising in 2018 forecast to grow +12.5%: Magna Mid year AdEx Predictions for Spring 2018 June 22, 2018 0 Read moreDetails
