Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Initiative promotes Arun Sharma to the role of Chief Operating Officer June 19, 2018 0 Read moreDetails
Exclusive BARC India’s OOH Viewership Measurement Shows Affinity Towards Sports Genre June 18, 2018 0 Read moreDetails
Analysis Social Networking Apps emerge as Most preferred genre of usage with WhatsApp topping the Category: ChromeDM study June 16, 2018 0 Read moreDetails
Exclusive Vibrant Media Group sues Bollywood Stars for Breach of Contract; seeks $1 million damages June 16, 2018 0 Read moreDetails
Exclusive Number of brands entering Cannes Lions 2018 up 84% YOY despite drop in overall entry June 16, 2018 0 Read moreDetails
Exclusive Sony gets Delhi HC order restraining Portals, MSOs, LCOs and ISPs from unauthorized distribution of FIFA World Cup 2018 June 15, 2018 0 Read moreDetails
Exclusive Naagin3 on Colors opens with 4.3 TVR while ’10 Ka Dum’ on Sony scores 1.1 TVR June 14, 2018 0 Read moreDetails
