Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Analysis Advertising spends in India to grow by 10.5%; reaching 624 billion rupees: DAN Ad Spends Report 2018 June 14, 2018 0 Read moreDetails
Cable & DTH Rakesh Jhunjhunwala purchases 0.7% stake in Dish TV for Rs 92.6 crore June 14, 2018 0 Read moreDetails
Exclusive NEP and Tata Communications complete the remote production of VIVO Indian Premier League 2018 for Star Sports June 14, 2018 0 Read moreDetails
Exclusive Tonic Worldwide ropes in Anjali Malthankar as National Strategy Director June 13, 2018 0 Read moreDetails
Exclusive It’s inevitable the Star Re.Imagine Awards grow with each IPL: Bharat Puri, MD – Pidilite Industries June 13, 2018 0 Read moreDetails
Exclusive Fevikwik’s‘ Khushiyon ke chand pal’ and Swiggy’s ‘No order too small’ win top honours at Star Re.Imagine Awards June 12, 2018 0 Read moreDetails
Analysis 83% Indians are aware of the World Cup 2018; 85% Claim to be watching Soccer: Ipsos Survey June 12, 2018 0 Read moreDetails
Exclusive Malayalam News genre clocks 56% growth with 149 Mn Imps in Wk 22; Asianet News hits all Time High June 12, 2018 0 Read moreDetails
