Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Campaigns Emami gets injunction order restraining HUL’s Men’s Fair & Lovely ad June 21, 2018 0 Read moreDetails
Advertising FCB India wins Bronze at Cannes 2018 for TOI’s Sindoor Khela Campaign June 21, 2018 0 Read moreDetails
Analysis GroupM Forecast: Digital to Capture 95% of Growth in 2018 and 99% in 2019; 4.5% Global Ad Growth in 2018 June 21, 2018 0 Read moreDetails
Analysis Market Value for Sports Media Rights to soar 22% in APAC Ex-China to reach US$ 5.0 Billion in 2018: MPA Report June 20, 2018 0 Read moreDetails
Exclusive Viacom18 completes first class of its pioneering start-up engagement program VStEP June 20, 2018 0 Read moreDetails
Exclusive Decoding the Success of BiggBoss – the format that scripts on its own…! June 20, 2018 0 Read moreDetails
Analysis Mobile share of advertising market to exceed 30% in 2020: Zenith’s AdEx Forecasts June 19, 2018 0 Read moreDetails
