Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive FIFA World Cup to boost global adspend by US$2.4bn this year: Zenith June 7, 2018 0 Read moreDetails
Analysis Indian E&M industry to reach Rs 3.5L cr by 2022; to emerge as one of the top 10 largest OTT video markets: PwC report June 7, 2018 0 Read moreDetails
Exclusive Brand step-up Go-green initiative with Special Campaigns on this World Environment Day June 6, 2018 0 Read moreDetails
Exclusive We have built a powerhouse of strong local IPs: Nina Elavia Jaipuria– Nickelodeon June 6, 2018 0 Read moreDetails
Advertising Ogilvy rebrands and restructures with redesigned logo as part of Global shakeup June 6, 2018 0 Read moreDetails
Exclusive Dainik Jagran adjudged with ‘Best in South Asia’ newspaper brand at INMA, Washington D.C June 5, 2018 0 Read moreDetails
Exclusive WARC Media Awards 2018 open for entries; names Jerry Daykin, Nicole Kane, Laurent Aliphat and Andres Polo as Jury Chairs June 5, 2018 0 Read moreDetails
Exclusive Sajan Raj Kurup takes back the reigns; as CLA and Rana Barua part ways June 5, 2018 0 Read moreDetails
Exclusive Priya Patel named as the Managing Director of DDB Sydney effective from mid July June 5, 2018 0 Read moreDetails
