Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Analysis TV Viewership high in 1st and 4th Quarters with 5 unique Dayparts existing in Avg TV viewing day: Seasonality and TV Trends by BARC June 11, 2018 0 Read moreDetails
Advertising “We are delighted to be coming back in Cannes Lions 2019, stronger than ever” Arthur Sadoun, Chairman and CEO of Publicis Groupe June 11, 2018 0 Read moreDetails
Analysis Impact of GDPR on Digital Advertising and Data Supported Agencies June 11, 2018 0 Read moreDetails
Advertising Airtel vs Jio War: ASCI says Reliance Jio’s ad claiming its Network being the best and world’s largest are misleading June 11, 2018 0 Read moreDetails
Exclusive CNN’s Fareed Zakaria to host one-hour special series ‘The Two Faces of Kim Jong Un’ on 11th June June 9, 2018 0 Read moreDetails
Exclusive KBC Season 10 Registrations Start with a Record Milestone of 27.2 Lakh Entries June 9, 2018 0 Read moreDetails
Exclusive Banijay Asia ropes in Rishi Negi as Chief Operating Officer June 8, 2018 0 Read moreDetails
Exclusive VIVO IPL 2018 Grand Finale records 34% Growth with 52.9 mn avg impressions on Star June 8, 2018 0 Read moreDetails
Exclusive ‘Roop Mard Ka Naya Swaroop’ on Colors stands superior among newly launched Hindi shows in Week 22 June 7, 2018 0 Read moreDetails
