Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive IPL Week 6 Shows Strong Double digit growth with 31% surge among affluent urban males May 25, 2018 0 Read moreDetails
Analysis Performics and Northwestern University Prove that Search Query Language Reveals Behavioral Insights into Purchase Intent May 25, 2018 0 Read moreDetails
Exclusive Zee TV leads the Hindi GEC category with an average of 327938 impressions’ 000 in HSM May 24, 2018 0 Read moreDetails
Advertising GroupM India’s transformation journey – A case study at IMD Business School Lausanne, Switzerland May 24, 2018 0 Read moreDetails
Advertising Unilever and WPP launch unique in-house collaboration in Singapore May 24, 2018 0 Read moreDetails
Exclusive Creativeland Asia brings on board Venkat Balasubramanian as CFO May 24, 2018 0 Read moreDetails
Cable & DTH Advantage TRAI in new Tariff Order Case as Justice M.M. Sundresh concurs with Chief Justice Indira Banerjee’s views May 23, 2018 0 Read moreDetails
Exclusive Bigg Boss Tamil 2 on Star Vijay set for launch in June; launches teaser with host Kamal Haasan May 23, 2018 0 Read moreDetails
Exclusive Banijay Asia and Salman Khan TV collaborates to create content for digital & TV May 23, 2018 0 Read moreDetails
Exclusive MBL delivers strong margins at 36% in Q4 FY18 with YOY topline growth of 14% May 23, 2018 0 Read moreDetails
