Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive “Storytelling is indeed at the very fulcrum of building anything that is sustainable and long-lasting” Apurva Purohit, President- Jagran Prakashan May 14, 2018 0 Read moreDetails
Exclusive #DES2018: Artificial Intelligence, Cybersecurity and the new GDPR are trending topic at Digital Enterprise Show May 12, 2018 0 Read moreDetails
Exclusive VIVO IPL shows Sustained Traction in Viewership even after 4 Weeks in to the Tournament May 11, 2018 0 Read moreDetails
Exclusive Asianet announces Bigg Boss Malayalam with actor Mohanlal as host May 11, 2018 0 Read moreDetails
Exclusive ZEEL reports Ad Revenue Growth of 24% in Q4 FY 2018; Subscription revenue grew by 18% May 11, 2018 0 Read moreDetails
Exclusive Shantanu Mulay joins Interactive Avenues as Business Head – Creative May 10, 2018 0 Read moreDetails
Exclusive Five reasons why the Value-Added- Services (VAS) industry is here to own the millennial age May 10, 2018 0 Read moreDetails
Exclusive Star Maa offers viewers for the first time to be part of Bigg Boss Telugu Season 2 May 10, 2018 0 Read moreDetails
Featured PromaxBDA India 2018 announces Prasoon Joshi as their Awards Chair May 10, 2018 0 Read moreDetails
