Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Featured PromaxBDA India 2018 announces Prasoon Joshi as their Awards Chair May 10, 2018 0 Read moreDetails
Exclusive Eros Now reaches 7.9 million Paying Subscribers as of FYE 2018 with Q-o-Q growth of 58% May 9, 2018 0 Read moreDetails
Exclusive After ‘extraction’ From WPP – Sir Martin Sorrell pledges to ‘Return Back’ May 9, 2018 0 Read moreDetails
Analysis Vodafone is the buzziest brand on social media in IPL 2018; Season to generate 17 Mn Social Buzzes- Wavemaker MESH Report May 9, 2018 0 Read moreDetails
Advertising Dentsu Aegis Network’s consulting arm DAN Consult on a winning streak; Lalit Bhagia appointed as CEO May 9, 2018 0 Read moreDetails
Exclusive Sony Pictures Networks India appoints Ajay Bhalwankar to spearhead its upcoming Marathi GEC May 8, 2018 0 Read moreDetails
Advertising Following Ford, WPP global account of Revlon up for review May 8, 2018 0 Read moreDetails
Exclusive Republic TV expands its footprint in North America, partners ATN for launch in Canada May 8, 2018 0 Read moreDetails
