Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Viacom18 Motion Pictures explores digital content space with the launch of ‘Tipping Point’ May 2, 2018 0 Read moreDetails
Advertising Tyre Manufacturer Ralson India appoints Publicis India as its new creative partner May 2, 2018 0 Read moreDetails
Advertising Two Campaigns of McCann Worldgroup India gets shortlisted for WARC Awards 2018 – Effective Content Strategy May 1, 2018 0 Read moreDetails
Exclusive WPP reports better-than-expected earnings despite 4% revenue drop May 1, 2018 0 Read moreDetails
Exclusive Ford India join hands with WPP’s GTB and Hindustan Times to launch innovative campaign for Ford Freestyle CUV April 30, 2018 0 Read moreDetails
Exclusive BIG FM appoints Shipra Srivastava as National Marketing Head and Soela Joshi as AVP – IP April 29, 2018 0 Read moreDetails
Advertising India at No. 2 position in 2018 APAC Effie Awards with 20 Metals; Ogilvy Mumbai, The Womb and Medulla bags Gold April 28, 2018 0 Read moreDetails
