Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Advertising FCB India Wins India’s only YELLOW Pencil at D&AD 2018 for TOI’s #NoConditionsApply Campaign April 27, 2018 0 Read moreDetails
Exclusive IPG Mediabrands India names Vaishali Verma CEO of Initiative April 27, 2018 0 Read moreDetails
Exclusive Newly launched Khichdi franchise on Star Plus opens with 1.1 TVR with weekly avg of 0.8 TVR April 27, 2018 0 Read moreDetails
Analysis Data Explosion is Propelling OTT Video Consumption in India Intensifying Market Competition with Global Services: Frost & Sullivan April 26, 2018 0 Read moreDetails
Exclusive IPL records biggest ever start with 423 million viewers across screens in first 2 weeks April 26, 2018 0 Read moreDetails
Exclusive Russell John joins Publicis India as Vice President -Strategy April 26, 2018 0 Read moreDetails
Featured Unilever CEO Paul Polman to be honoured with Cannes Lion Heart Award at Cannes 2018 April 25, 2018 0 Read moreDetails
Exclusive Publicis Groupe appoints Leadership Team to Lead India and Sri Lanka; ropes in Pankaj Vasani as CFO of South Asia April 25, 2018 0 Read moreDetails
Exclusive Mindshare appointed Shankar Rajagopal as Country lead for Vietnam Operations April 25, 2018 0 Read moreDetails
