Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Star India bags the BCCI Media Rights for Rs. 6138.1 crores; Avg Cost per game at Rs. 60.1 Cr April 5, 2018 0 Read moreDetails
Exclusive BCCI knocks the doors of I&B ministry, seeks urgent intervention on temporary live uplinking permit for Star India April 5, 2018 0 Read moreDetails
Exclusive WARC Prize for Asian Strategy 2018 names Shekar Khosla of Kellogg’s as its Jury Chair April 5, 2018 0 Read moreDetails
Exclusive Travel channel Travelxp launched on T-2 platform in Slovenia; now in 75 mn TV homes globally April 4, 2018 0 Read moreDetails
Exclusive Mobiclicks and SilverPush Partner to launch Automated TV sync platform-Magnifi in Africa April 4, 2018 0 Read moreDetails
Exclusive “I unreservedly reject the allegation of financial impropriety” says WPP Boss Sir Martin Sorrell April 4, 2018 0 Read moreDetails
Exclusive WPP board puts Sir Martin Sorrell under probe for ‘Personal Misconduct’ April 4, 2018 0 Read moreDetails
Exclusive Network18 ropes in Binoy Prabhakar and Ranjita Sehgal to launch CNBCTV18.com April 3, 2018 0 Read moreDetails
Exclusive MY FM appoints Mr Vinay Manek as the National Programming Head April 3, 2018 0 Read moreDetails
