Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Starcom Singapore hires Bhavna Shewakramani as Director, Performance April 3, 2018 0 Read moreDetails
Exclusive Star India on boards as many as 80 brands for VIVO IPL 2018 season April 2, 2018 0 Read moreDetails
Exclusive Rajeev Chandrasekhar resigns from the Board of ARG Outlier to keep Republic TV apolitical April 2, 2018 0 Read moreDetails
Exclusive Users learning to love Mobile ads with New Age Ad-tech platforms making it user friendly April 2, 2018 0 Read moreDetails
Cable & DTH Star India and Airtel Digital TV bury their hatchet in the interest of Subscribers March 31, 2018 0 Read moreDetails
Exclusive Publicis Media Launches Global Commerce Capability To Manage the Intersection of Media and Marketplaces March 31, 2018 0 Read moreDetails
Exclusive Bepanah and Kulfi Kumar Bajewala opens with promising deliveries in week 12 March 29, 2018 0 Read moreDetails
Exclusive Why Brands must seriously consider advertising on Hotstar during IPL 2018 March 29, 2018 0 Read moreDetails
Exclusive Spark Foundry elevates Chris Boothe to Global Brand President Role March 29, 2018 0 Read moreDetails
Analysis Net Ad Spend in Asia Pacific to Expand By 6.2% In 2018, After 6.1% Growth in 2017: MPA APAC Ad Trends 2018 March 28, 2018 0 Read moreDetails
