Mumbai: With addition of 12 more top brands to its rooster, Star India has brought on-board as many as 80 brands for VIVO IPL 2018.
The latest addition in the roster of brands on board for VIVO IPL 2018 on the Star Network includes Vodafone, Amazon, Pepsi Co, Mondelez India, Samsung, Nivea, MRF, Honda Motors and Scooters, Policybazaar.com, Swiggy, Shaadi.com, Madhura Garments and 99acres.com
Prior to this Star India has already signed up with Brands like Brands like Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycaband Vu TV.
Star Re.imagines VIVO IPL 2018- While IPL has grown each year since its inception, 2018 promises to be an inflection point in its history, as Star India re.imagines the VIVO IPL 2018 making it deeply local with technology at the heart of the experience.
For the first time, VIVO IPL 2018 proposes to connect with many Indians in their relevant language -six different languages, Hindi, English, Tamil, Telugu, Kannada, and Bengali. By leveraging the combined reach of digital and television the tournament will be broadcast, for the first time ever, on multiple TV channels and live-streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India.
This will be one of the first few leagues in the world which proposes to use virtual reality and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes.
Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.