Cochin: Insight Media City Pvt Ltd. owned Malayalam General Entertainment Channel, ”Flowers TV” has ranked No. 2 in Prime Time, among top Malayalam GECs in Kerala Market, as per the BARC Data of Week 1 to 10.
During week 10 of 2018 Flowers TV has scored 180.76 GRPs in Prime Time band of 1830 to 2230 hours against Surya TV scoring 127.49 GRP and Mazhavil Manorama delivering 124.03 GRPs. The Market leader Asianet moped up 655.54 GRPs in its Prime Time band.
Flowers has managed to hold its No.2 position in Prime Time band consistently in the recent past and has garnered an average of 192.10 GRP over last 10 weeks in this year. With this average the channels has garnered nearly one third of the share of market leader Asianet that maintains an average of 621.51 GRP. Surya TV follows at No. 3 with an average of 158.43 TVR in last 10 weeks of this year. (Source: BARC Week 1 to 10, Timeband 1830-2230, All days – Kerala TG: 2+ years).
Flowers TV has been ascending quite well with programs like Comedy Drama Uppum mulakum 8PM, Comedy Reality Show Comedy Uthsavam 8:30 to 9:30 PM, celebrity game show Tamaar Padaar in weekends, Comdy Super Night on Saturday 8:30 to 9:30 and Dubsmash based Kids show Katturubbu, falling among the list of channel’s best shows.
The latest addition, Reality Show “Aryaukku Parinayam”at 9:30 to 10:30 time band during weekdays, that deals with the soulmate search for the actor Arya has also contributed to the channels’ progress in terms of viewership ratings.
In addition to the above Flowers TV is constantly strengthening its content line up with unique attempts, Apart from the “Aryakku Parinayam”, the channel made a first of its kind Live attempt to set a new Guinness world record for its Sreekandan Nair’s show under the category “Most questions asked by a TV Talk Show Host in 6 hours” and achieved the feat with new World Record with 667 questions in 6 hours.