Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Media and Entertainment: Force Multiplier at the heart of the Society – Sudhanshu Vats, Group CEO, Viacom18 at FICCI FRAMES 2018 March 6, 2018 0 Read moreDetails
Exclusive Mofam Launches Bfund to Support In-film Advertising; Mindshare clients to get first mover advantage March 6, 2018 0 Read moreDetails
Exclusive Control with the consumer will drive the future of TV in India, says power panel at FICCI Frames 2018 March 5, 2018 0 Read moreDetails
Exclusive Indian M&E sector to cross INR2 trillion by 2020 with 4 million Digital Only Customers: FICC-EY report 2018 March 5, 2018 0 Read moreDetails
Exclusive With in 24 months, we moved up from 16 crore TV screens and 9000 cinema halls to 67 crore screens – says Sanjay Gupta at FICCI Frames 2018 March 4, 2018 0 Read moreDetails
Exclusive Split Verdict from Madras HC puts spanner in implementation of TRAI’s New Tariff Order; advantage for stakeholders March 3, 2018 0 Read moreDetails
Featured Puthiyathalaimurai celebrates Women Achievers with Sakthi Awards 2018; Malini Parthasarathy awarded for her Leadership abilities March 3, 2018 0 Read moreDetails
Exclusive Mathrubhumi faces criminal case for featuring breastfeeding model on Grihalakshmi magazine cover March 2, 2018 0 Read moreDetails
Analysis Sports – Reality – Drama – How digital redefines the response to TV advertising: Silverpush Report March 2, 2018 0 Read moreDetails
Exclusive “2017 for us was not a pretty year,” says Martin Sorrell as WPP’s Organic revenue fell by 0.9% March 2, 2018 0 Read moreDetails
