Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Just 3% of Indians Pay for Streaming Video against 250 Million Households across Globe: report Strategy Analytics March 1, 2018 0 Read moreDetails
Exclusive BARC Wk 8: Star Bharat retains the top spot in U+R, Colors leads Urban and Zee Anmol leads Rural March 1, 2018 0 Read moreDetails
Exclusive Harsh Kapadia gets promoted as Executive Creative Director of VML London March 1, 2018 0 Read moreDetails
Exclusive “We have reimagined VIVO IPL 2018 on three dimensions… Fans, Hotstar and Multiscreen” says Gayatri Yadav February 28, 2018 0 Read moreDetails
Cable & DTH Reliance Big TV unveils new plan offering Pay channels free of cost for 1 year and FTAs for 5 years February 28, 2018 0 Read moreDetails
Exclusive Aditya Kilpady joins Dentsu Impact as National Planning Director February 28, 2018 0 Read moreDetails
Exclusive BIG FM launches ‘Thwink BIG’ – Talent Incubator and Content Studio February 28, 2018 0 Read moreDetails
Exclusive Disney India, BookMyShow and PayPal to bring the Broadway-Style Musical – Disney’s Aladdin to Indian Stages February 27, 2018 0 Read moreDetails
Advertising IPG Mediabrands and Nielsen expand Data Partnership to enhance Audience-Based buying Market Place February 27, 2018 0 Read moreDetails
Featured Star India announces Re.Imagine Awards; to recognize Best Advertising Campaigns aired in VIVO IPL 2018 February 27, 2018 0 Read moreDetails
