Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive ZEE5 partners with Tata Elxsi for its multi-platform front-end applications February 26, 2018 0 Read moreDetails
Analysis BBDO Mumbai’s Ariel’s Dads #ShareTheLoad is world’s top effectiveness campaign: WARC 100 February 26, 2018 0 Read moreDetails
Exclusive NewsX Launches its Biggest Campaign to Unearth Non-Performing Assets February 24, 2018 0 Read moreDetails
Exclusive Social and Digital Media Determiner of ‘Market Trend’ and ‘Political Path’ February 24, 2018 0 Read moreDetails
Exclusive Eureka Forbes calls for Media Pitch; Wavemaker, Madison and IPG are in fray February 23, 2018 0 Read moreDetails
Events PromaxBDA Awards celebrates the relentless Memory Makers this year; adds new categories February 23, 2018 0 Read moreDetails
Advertising Fifth Estate Communications – The Thinking Agency is Now 25 Years Younger February 23, 2018 0 Read moreDetails
Exclusive Mindshare elevates Amin Lakhani and Anita Kotwani; ropes in Premjeet Sodhi as SVP Mindshare Fulcrum South Asia February 22, 2018 0 Read moreDetails
