Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive BARC Wk 7: Star Bharat becomes No. 1 in U+R while Colors retained the top spot in Urban HSM February 22, 2018 0 Read moreDetails
Exclusive Online video consumption grew 5 times in 12 months; 96% of Watchtime comes from Longer Videos: India Watch Report 2018 by Hotstar February 22, 2018 0 Read moreDetails
Exclusive Subhash Chandra wins ‘Entrepreneur of the Decade’ Award from Bombay Management Association February 22, 2018 0 Read moreDetails
Cable & DTH DTH scores high among subscribers with better picture quality and channel options: study by Chrome DM February 22, 2018 0 Read moreDetails
Exclusive Star Sports offers 2 hours of dedicated content daily leading up to VIVO IPL 2018 February 21, 2018 0 Read moreDetails
Exclusive First Step Entertainment Capital announces ‘Writer’s Lounge’ in Mumbai; co-working space for Writers of Screenwriters Association February 21, 2018 0 Read moreDetails
Exclusive Reliance acquire stake in Eros International; announces Joint Partnership with INR 1000 cr Fund headed by Jyoti Deshpande February 20, 2018 0 Read moreDetails
Exclusive Rohit Shetty Picturez and Reliance Animation to launch a new animation series – ‘Little Singham’ with Discovery Communications February 20, 2018 0 Read moreDetails
Exclusive PepsiCo to increase its spending towards advertising and marketing innovations on its ‘big brands’ in 2018 February 20, 2018 0 Read moreDetails
Exclusive Case Study: How Performics.Resultrix powered Hotstar’s Election Campaigns with dynamic tech…? February 20, 2018 0 Read moreDetails
