Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Advertising Wavemaker and Ogilvy Launch Effectiveness Lab in India February 19, 2018 0 Read moreDetails
Exclusive Attribution Models Lend A Digital Touch To TV Ad Measurement February 19, 2018 0 Read moreDetails
Exclusive Case Study: How Kotak 811 closed loopholes of TV advertising on Mobile February 17, 2018 0 Read moreDetails
Exclusive ICC U19 Cricket World Cup finals attracts 3.1 crore viewers tuning in to Star Sports Network February 17, 2018 0 Read moreDetails
Analysis Indian AdEx slowed down to 7.4% with TV at just 4.3% in 2017; to grow 12.03% in 2018: Madison Report February 16, 2018 0 Read moreDetails
Exclusive Diageo India partners Mindshare, MCG and GroupM to launch No.1 Yaari with Swwapnil Joshi on Colors Marathi and Viu app February 16, 2018 0 Read moreDetails
Analysis News Category generated 18 Billion views on YouTube in 2017; India Today Group tops with 1.92 Billion views: Vidooly Report February 15, 2018 0 Read moreDetails
Exclusive BARC Wk 6: Zee Anmol leads U+R and Rural while Colors tops the Urban HSM Market February 15, 2018 0 Read moreDetails
Exclusive ZEEL launches digital entertainment platform ZEE5 with multi genre content in 12 languages February 15, 2018 0 Read moreDetails
Exclusive YouTube CEO Susan Wojcicki reacts to Unilever; says “We take their feedback very seriously” February 15, 2018 0 Read moreDetails
