Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Behaviour-led insights help brands understand the critical disconnect between consumer claims and everyday actions: Swagat Sarangi, PulseAI Research July 6, 2026
Exclusive Unilever unveils Blockchain, Warns of blocking ads to platforms that fail to tackle fake news February 14, 2018 0 Read moreDetails
Exclusive Publicis bags the global account of Mercedes-Benz;to launch new agency Publicis Emil February 14, 2018 0 Read moreDetails
Exclusive GroupM estimates India’s 2018 Advertising Expenditure to grow by 13% February 13, 2018 0 Read moreDetails
Exclusive Discovery Jeet makes its debut in the Hindi GEC Genre with massive reach: Chrome DM study February 13, 2018 0 Read moreDetails
Exclusive Ogilvy names Abhik Santara as Head of Mumbai Office and VR Rajesh as Managing Partner February 12, 2018 0 Read moreDetails
Exclusive Pro Wrestling League 3 becomes most popular non-cricketing League in Country with over 85 crore viewers across India February 12, 2018 0 Read moreDetails
Exclusive Gunn 100 reveals the most creatively awarded campaigns, agencies and brands of 2017 February 12, 2018 0 Read moreDetails
Exclusive Digital media needs practical experience and not theoretical knowledge. February 10, 2018 0 Read moreDetails
Exclusive IBF organises Second Session on “Ad Revenue – Credit and Collections” Workshop in Chennai February 9, 2018 0 Read moreDetails
