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Spikes Asia 2025: Kainaz Karmakar on Why Beautiful Craft Deserves to Be Recognized
Spikes Asia speaks with Kainaz Karmakar, Jury President for the Design and Industry Craft Spikes, about the importance of beautiful...
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Our marketing strategy prioritises storytelling for a lifestyle connection, not just accommodation: Ankit Lodha, LA Empire
LA Empire is a New York-based rental and leasing company. Founded by Indian entrepreneur, Ankit Lodha, the company is looking...
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We are in the stage of understanding AI, and look forward to implementing it in our upcoming marketing projects: Lakshman Velayutham, Ujjivan Small Finance Bank
Ujjivan Small Finance Bank (Ujjivan), a small finance bank in India earlier this year had done a brand campaign 'Banking...
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The Takeover Trap: How Mergers Can Make or Break a Brand
I recently shared my experience of flying with Vistara, for the first time post its takeover by Air India, and...
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‘Parcel’ being compared to ‘Sholay’ is a true honour: Titus Upputuru
With a runtime of 8 minutes and 38 seconds, Parcel broke conventions in an era dominated by short, skippable ads....
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Talent acquisition and retention have always been a challenge in the dynamic digital marketing industry: Dr. Vikram Kumar, SRV Media
With over 12+ years of being the silent force behind numerous brands, SRV Media has worked on 2000+ projects for...
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Precision marketing targets specific audiences with tailored messages, increasing engagement and outreach efficiency: Alok Arya, Equentis
Equentis Wealth Advisory Services, a player in equity advisory services in India had announced its Diwali campaign, 'Har Ghar Lakshmi'...
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Balancing Brand-Building and Performance Marketing for Long-Term Success: Ankit Gulechha, Kushal’s Fashion Jewellery
Kushal's Fashion Jewellery has unveiled its first brand campaign through a film that looks to celebrate the joy of dressing...
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Integrating AI in personalized-interactive digital content enhances brand-consumer connections in campaigns: Kantar-MMA Global India
Mumbai: The 13th edition of SMARTIES India concluded in grand style, celebrating exceptional marketing excellence with 87 winning campaigns that...
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Competitive pressure and ROI requirements drive misleading ads: Rishi Agrawal, Teamlease Regtech
The Advertising Standards Council of India (ASCI) is leveraging artificial intelligence (AI) to monitor and regulate the rapidly growing digital...
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