Exclusive
Edtech correction shifted marketing focus, not decreased activities; rather, it refocused them: Devish Gala and Abhijit Sanyal, Navneet Education
Navneet Education Limited (NEL) is an educational content provider in India. With a legacy of over 60 years, NEL offers...
Read moreDetails
Influencers endorse products, but as advertising professionals, we must represent our brands maturely: Vinod Kunj
Thought Blurb Communications, an independent advertising and design agency based in Mumbai, was founded in 2007 by Vinod and Razia...
Read moreDetails
About 15-20% of Zed Black’s marketing budget is dedicated to cricket and sports: Ankit Agrawal, Zed Black
As the celebrations of Navratri commenced, Zed Black, an incense stick manufacturer, exporter, and retailer unveiled its latest range of...
Read moreDetails
Q3 2024 Indian SVOD Market: Disney+ Hotstar sees 2% decline, while Netflix and JioCinema each gain 1%
As the third quarter of 2024 concludes, JustWatch has released its latest data report on the Subscription Video On Demand...
Read moreDetails
To drive digital transformation with AI, prioritise human-centric factors: Piyush Goel, Beyond Key
Founded in 2005, Beyond Key is a global provider of technology solutions, specialising in end-to-end software development and consulting services....
Read moreDetails
India lags in awareness of virtual influencers, hindering local development in comparison to the West: Arushi Gupta, Influencer.in
The influencer industry is expected to hit Rs. 5,500 crores by the end of 2024. The Influencer Marketing Report 2024,...
Read moreDetails
Too Many Pitches! Too Much Chaos! Too Many Audits
On one side, the media industry is reeling under tremendous pressure, with Adex shrinking to its lowest ebb. Many broadcasters,...
Read moreDetails
Pikachu’s festive makeover connects us deeply with Indian fans: Susumu Fukunaga
In celebration of the festive season in India, The Pokémon Company (TPC) recently unveiled a special Indian look for Pikachu,...
Read moreDetails
I can proudly say that almost all reviews on MouthShut.com are genuine and unbiased: Faisal Farooqui
MouthShut.com is a consumer review and social media platform. Since its inception, MouthShut.com has looked to empowerg millions of consumers...
Read moreDetails
If you have a real insight in a communication, then that storytelling will stay with you: Kiran Giradkar, BN Group
Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has launched a brand film to celebrate the...
Read moreDetails
