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“Storytelling and culture are the driving forces behind brand success,” say Vishesh Sahni and Rohit Tugnait
White is a culture-first experience company that specialises in creating immersive and inclusive brand experiences. With a commitment to innovation...
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Vernacular and hyper-local influencers are crucial in connecting brands with consumers in tier two and three cities: Shudeep Majumdar, Zefmo Media
Zefmo Media an influencer marketing platform, has released the sixth edition of the India Influencer Marketing Report 2023-24, unveiling insights...
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Regional content’s potential is significant, expected to surpass 45% of OTT viewership: Mautik Tolia, Bodhitree Multimedia
Mautik Tolia, is Bodhitree Multimedia Limited (BTML) MD. BTML is venturing into the media rights management business and is also...
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Ad Impact Matters More Than Viewability Metrics: Arjun Kolady, Spotify India
Marketers optimizing for viewability and eyeballs often miss the essential point: these are just metrics. What truly matters is whether...
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Rajinikanth’s Vettiyan – A Wasted Opportunity
I’ve been a Rajini fan since my teens. The excitement of First Day First Show (FDFS) has always been something...
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Marketers must transition from an industrial age to a creative digital age mindset: Dr. Avinash Jhangiani, Play2Transform Group
Mumbai: AI will not replace humans. You have to play with AI to cope and thrive in uncertainty. For organizations...
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Compelling Brand Stories Foster Loyalty; Loud Promotions Drive Short-Term Results: Rubeena Singh and Ruksheen Palia
With the festive season upon us the expectation is that it will be better than last year. So brands will...
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Top brands’ innovative festive campaigns to celebrate Durga Puja
As Durga Puja approaches, brands across India are unveiling vibrant campaigns that celebrate the festival's rich cultural heritage and emotional...
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We create unique designs that resonate with fans, capturing beloved franchise essence: Aditya Sharma, The Souled Store
The Souled Store is a pop culture brand, boasting over 200 licenses, including giants like One Piece, Naruto, and Marvel....
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Bigg Boss Kannada, the ‘IPL of GECs,’ captivates Karnataka with its celebrity charm and engaging content: Bikash Kundu, Viacom18
Bigg Boss Kannada Season 11 commenced recently on Colors Kannada has once again taken the regional entertainment market by storm....
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