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IMPPA requests members to clear dues of employees, technicians and artists
Ahmedabad: The Indian Motion Picture Producers' Association has requested its members to clear dues if any of employees workers technicians...
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What Drives Value: Tanvi Mehta, Ramaswamy Ranganathan and Sudarshan R
Companies create value for their shareholders by investing cash now and creating value in the future. The amount of value...
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BARC WK 19: Star Plus continues to lead Hindi GEC Pay-TV and Urban category; DD National drops down to 6th position in Hindi GEC Rural
In week 19 the Hindi GEC Pay-TV category, we see Star Plus leading with 859mn impressions according to the television...
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How brands can leverage strategic communications to tide over the Post COVID Slowdown
The Covid pandemic has had a huge impact on the global economy, with the lockdown forcing businesses to a halt...
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OOH in the post COVID-19 era – Measurement matrix is the key
The Coronavirus pandemic has put the whole world on a ‘pause’ mode. What is going to happen once the enforced...
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SBI General Insurance assigns its creative mandate to Rediffusion Brand Solutions
Mumbai: SBI General Insurance, one of India’s leading general insurance companies has assigned its creative duties to Rediffusion. SBI General...
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BBDO India along with Tyre brand Ralco has a message for all of us
Singapore: India’s leading automotive tire brand Ralco has a message for all of us who are patiently waiting for the...
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Gemius join hands with Surat Municipal Corporation to document the exemplary work done by the Civic body during COVID-19 Crisis
Gemius Design Studio- 360 Degree marketing and branding agency join hands with Surat Municipal Corporation to create documentaries for the...
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We have not seen difficult times like this ever that possibly changes every rule previously written of doing business – Mahendra Soni, Co-Founder & Director, SVF
The country went into a lockdown mode 50+ days ago, during this period of lockdown, most businesses are going through...
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In the next few quarters we will see freakonomics at its best – Ambika Sharma, Founder & Managing Director, Pulp Strategy
While we understand that these are difficult times and the country is already in lockdown 4.0; digital agencies continue to...
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