Marketing

Jury Chairs for the WARC Awards for Effectiveness 2024  have been announced, across regions. APAC jury chairs are Bhaskar Choudhuri,...

Digital insurance player Acko has launched a ‘100 Over Insurance’ policy that covers personal injuries suffered during the match, in...

Stationery manufacturer Hindustan Pencils, in celebration of Children’s Day, launched an initiative for underprivileged children across the country. The company...

Fashion accessories brand Lavie has extended beyond its core of bags to launch women’s watches. The first foray beyond the...

Intel, in association with media agency Carat, partnered with gadget site 91mobiles for its new campaign. Titled ‘Intercepting the laptop...

Sneaker brand Comet is turning old refrigerators into trendy footwear closets, in partnership with artist Shariq Rahman. The initiative has...

Federal Bank has announced its collaboration with India's top-seeded male shuttler HS Prannoy. Prannoy is current world number eight and...

CarDekho Group, has elevated its EVP of Marketing Charu Kishnani to the position of Group Chief Marketing Officer (CMO). She...

The International Advertising Association (IAA) India chapter is set to host the second edition of its ‘Voice of Change’ summit...

The World Cup involves extensive travel for the players – new cities and new hotels, and this causes disruption of...