The World Cup involves extensive travel for the players – new cities and new hotels, and this causes disruption of quality sleep. To standardise his sleep, Duroflex is supporting its brand ambassador Virat Kohli by ensuring a Back Magic Mattress in every city where he stays, be it for a match or practice.
Mohanraj Jagannivasan, CEO, Duroflex, said, “The World Cup always stirs up nationwide excitement as the entire country unites to cheer for the team, who are putting in their all to deliver their best. In response to Virat’s request, we are delighted to go the extra mile to ensure he has his trusted Duroflex mattress with him in every city during this high-octane tournament. Our commitment is to provide him with seamless, energising sleep that will help him optimise his performance on the field. We are honoured to be part of his World Cup preparation and extend our best wishes to the team for a successful tournament.”
Duroflex CMD Mathew Chandy put up a post on LinkedIn saying the company had delivered the mattress to Pune, Dharamshala and Lucknow, and will do so to all future venues. “Wow! Thrilled to have found someone who truly believes.”
Feedback: [email protected]
