Marketing

The festive season consistently serves as a showcase for the ever-evolving world of Indian advertising. This dynamic industry undergoes rapid...

will be unfair to say that the festive season brings out the best in advertising; it surely gets brands excited...

The jury is still out on whether the best brand advertising in the USA is witnessed during the Super Bowl...

Aditya Birla Fashion and Retail brand Pantaloons launched its first Pantaloons OnLoop store in Bengaluru on November 3, 2023. Pantaloons...

Sales and marketing company CPM India and experiential marketing firm Candid Marketing have entered into a partnership to establish an integrated...

Vegan wellness startup Fitspire has roped in international pop star Sukhbir Singh for a three-month-long vegan awareness campaign. Singh is also...

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate of tea brand Twinings. The...

Cycle has been the platinum sponsor of Mysore Dussehra. Can you talk about this association? This is the first time...

What is your mandate at Tata Power since you took over three years ago? Can you talk us through the...

The first edition of Clutter Cutters Marketer Awards 2023 has been announced. This is not a creative award. Well, not...