Marketing

Monte Carlo forayed into the home textile segment with its vertical Monte Carlo Home, and announced actor Raveena Tandon as...

eCommerce enablement platform Shiprocket announced the launch of Shiprocket Amplify in partnership with influencer marketing platform One Impression. The partnership...

Marketing to a rural audience is a different ball game. And given the size of the rural market in India,...

Structural steel tubes and pipes company APL Apollo announced it had appointed actor Amitabh Bachchan as its brand ambassador. Building...

From running business centres, what was the trigger to launch Sunteck Realty with an uber-luxury residential project? And how did...

Centuary Mattresses has come a long way since its inception in 1988. How has the company grown over the years...

Sports brand Puma has roped in fast bowler and India international Mohammed Shami as its brand ambassador. Shami joins the...

Lifebuoy, which claims to be the world’s largest selling germ protection soap brand, has collaborated with toy design company Imagimake...

New York-headquartered beauty brand Sol de Janeiro, that is rooted in the culture of Brazil, has announced it has partnered...

Actor Tamannaah Bhatia has been named the first Indian brand ambassador for Japanese beauty and cosmetics giant Shiseido. On the...