Marketing

Mumbai: Hansaplast has announced its collaboration with Indian cricketer Deepak Chahar to promote the newly launched Fast Aid Kit—a compact,...

Mumbai: La Pink has announced a new campaign, #GlowWithParineeti, featuring its brand ambassador, Parineeti Chopra. The campaign centres on the...

Mumbai: Fenesta has announced a unique collaboration with one of the year’s most-awaited action thrillers, War 2. In a first-of-its-kind...

New Delhi: The Delhi High Court on Wednesday heard a trademark dispute between the India Today Group and Zee Media Corporation...

MUMBAI: The House of Abhinandan Lodha (HoABL) has partnered with strategic design and brand transformation studio PlusOne Design to unveil...

Tamil Nadu: In a bold viewer-first move, News18 Tamil Nadu has announced a completely break-free format from 7:00 AM to...

Mumbai: Kantar has released its Health and Wellness in India report, revealing transformative shifts in consumer behaviour and priorities. Based...

Bengaluru: In a pioneering move for theatrical movie marketing, Amazon India has unveiled an on-package advertising campaign for the highly...

Mumbai: Ugaoo has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration marks a...

Ahmedabad: Rasna Pvt. Ltd. has announced the relaunch of its iconic brand Jumpin as a 100% Indian-made, ready-to-drink (RTD) fruit...