MUMBAI: The House of Abhinandan Lodha (HoABL) has partnered with strategic design and brand transformation studio PlusOne Design to unveil the brand identity for MIROS, its newly launched luxury hospitality venture. With MIROS, HoABL enters the hospitality space to create a brand that enables travellers to discover not just new destinations, but new dimensions of themselves. MIROS aims to be a call to reignite the spirit of discovery for a new generation of luxury explorers.
Designed and named by PlusOne Design, the brand takes its name from a portmanteau of “Miracle” and the Greek suffix “-os” (meaning island), suggesting a place of enchantment, layered experiences, and personal transformation. The identity reflects a new kind of luxury, one that is less about status and more about meaningful, personal moments of discovery.
At the heart of the identity lies the Adaptive ‘O’a shape-shifting visual device that acts as a metaphorical portal to the moments MIROS promises. It brings to life the brand’s belief that true luxury is no longer defined by possessions, but by deeply personal experiences of wonder and connection. Whether on a hotel facade, a co-branded tote, or an Instagram story, the ‘O’ evolves with every context—mirroring the ever-curious spirit of the MIROS guest.
Ranvir Bhandari, President – Hospitality at The House of Abhinandan Lodha, shared: “We had a clear sense of who the MIROS guest is, and the kind of emotional resonance we wanted the brand to evoke. We were looking for a partner who could translate that vision into a brand system that felt both intuitive and iconic. PlusOne Design helped shape its philosophy and bring it to life through a distinctive design language that captures the spirit of discovery with elegance and imagination. MIROS is the result of a true partnership where clarity of vision met deep strategic and creative thinking.”
Gautam Patil, Shitu Patil, founders, Plus One Design, said, “MIROS was envisioned with depth and that made all the difference. This wasn’t just a hospitality brand, it was a philosophy in motion. We believe true luxury today lies not in things, but in moments and the Adaptive ‘O’ became the symbolic gateway to those moments. We built a living identity system: curious, fluid, and grounded in emotion. Co-creating this with a client who brought ambition, clarity, and trust to the process was a privilege.”
Watch the launch film here:
