Mumbai: Fenesta has announced a unique collaboration with one of the year’s most-awaited action thrillers, War 2. In a first-of-its-kind association, Fenesta features in the film’s teaser, where lead actors Hrithik Roshan and Jr NTR reference the brand—marking a creative crossover between cinema and everyday life.
The teaser, currently being showcased in partnership with UFO Moviez and PVR, is playing across 500+ cinema screens in 100+ cities across India, ensuring nationwide reach ahead of the film’s release. Watch the teaser here.
Blending seamlessly into the storyline, the Fenesta mention adds a layer of familiarity to War 2’s high-octane world. As the action unfolds, the subtle brand reference serves as a nod to Fenesta’s presence in people’s lives—integrated into everyday moments while being part of larger narratives.
Susmita Nag, Head of Marketing at Fenesta, said, “Fenesta has always been about more than just windows and doors—we create frames for life’s moments. Our collaboration with the promo of War 2 lets us step into a space where stories and emotions come alive, blending the strength, precision, and style of our products with the thrill and drama of the big screen. This association isn’t just a cameo—it’s a reflection of how deeply the brand is woven into the everyday backdrops of people’s lives, now brought to life in a way that’s both unforgettable and culturally resonant.”
The collaboration underscores Fenesta’s commitment to innovative consumer engagement, taking the brand beyond the home and into the cultural zeitgeist. With War 2 expected to be one of the year’s biggest blockbusters, Fenesta’s silver-screen cameo offers audiences a cinematic “window” into its world of design, durability, and trust.
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