Tamil language television news station ‘Cauvery News’ will sign an agreement to acquire state of the art, integrated broadcast automation systems from United States based broadcast technology giant Grass Valley.
“I am happy to say that Cauvery News channel will soon be available across all platform, DTH and cable network. For technology cooperation we are going to sign an agreement with GV which will provide end to end solution for our 24 x 7 news channel ‘ Said S Elangovan, Managing director, Cauvery News
“After rigorous trials of various globally renowned systems, we have chosen Grass Valley as our technology partner. We believe the system is future ready and will meet the robust and innovative requirements of our young and dynamic newsroom.” S.A. Prem Kumar, Executive Director, Cauvery News said.
“On behalf of the entire Grass Valley team and Belden corporation we would like to thank Cauvery group for this opportunity to work with them on their foray into the media business. We wish the Cauvery team great success and we are confident to support them in their new venture. I am sure their success in the power industry will be replicated in media as well.” Said Somu Patil, Vice President ( Asia Pacific), Grass Valley
In a message Grass Valley Country head Gaurav Sethi said “Grass valley as a company is offering end to end IP ready solutions to Cauvery News, so tomorrow they can go the IP way or the 4k way in a simple upgrade.”
” Technology is a big determinant in the news broadcast business.I am sure this technology is the edge Cauvery News will need to achieve a leadership position – Rajesh Sundaram News Director
Cauvery News is currently broadcasting 10 hours a day on a test signal and is available on its website www.cauverynews.tv. It also has a footprint across digital platforms including mobile Apps, Facebook, Twitter and Instagram.
The channel will launch very shortly on satellite and will be available on major cable and DTH platforms.