Chennai: FMCG Major CavinKare launches Nutrient-rich Butter packed with Vitamins and minerals, under its brand Cavin’s . This launch further promotes the brand’s conscious decision of building a healthy dairy portfolio. The brand introduced two types of butter to the market: Unsalted [Cooking] Butter and Salted [Table] Butter.
Aligning to its core messaging, “spread the real happiness” for table butter and “Freshness and richness in taste” for cooking butter, the new offerings come with healthy formulations. The butter variants accommodate beneficial compounds like butyrate and conjugated linoleic acid.
Commenting on the launch, Manuranjith Ranganathan, Director – Retail, CavinKare, said, “With the dairy segment expected to grow rapidly, driven by consumption of milk and milk products and changing dietary preferences, this would be an ideal time to launch butter products. With the recently launched Cavin’s Protein-rich cheese gaining wide acceptance in the market, we believe our butter products will receive the similar response. We also have plans to scale up nationally in the coming years and to be available in all major markets”.
