• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, December 10, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

CEAT launches Bike Riders Monsoon Smart TVC by Ogilvy and Mather

by Editorial
July 21, 2017
in Brand Stories, Featured
3 min read
CEAT launches Bike Riders Monsoon Smart TVC by Ogilvy and Mather

Share Share ShareShare

Mumbai: To ensure safe travel for bike riders against uncertainties during the monsoon season, CEAT Limited, a leading tyre manufacturer has launched its latest TVC ‘Nehlau’.  Conceptualised by ‘Ogilvy and Mather’, the TVC addresses the core issue faced by bike riders of water splashes and getting drenched owing to the onslaught of larger vehicles moving past at high speeds. Such scenario can lead to slippage of vehicle or an accident. In order to prevent slippage of vehicles and ensure stronger tyre grip on wet roads, CEAT TVC announces the launch of its monsoon smart range of tyres.

With its tongue-in-cheek humour, the TVC sets the narrative keeping its character Mr. Nehlau in the limelight. The story depicts the common incident observed on the roads during rainy season, wherein a super-fast vehicle driven by Mr. Nehlau takes an immense pleasure in splashing water on the passing by vehicles and pedestrians. At the end of the TVC, CEAT tyres save the biker from the huge water splash while conveying the strong message of ensuring safety of bike rider in difficult rainy situations.

Commenting on the TVC, Mr. Nitish Bajaj, Vice President Marketing, CEAT Limited said, “Our latest commercial once again endorses CEAT’s commitment to road safety and superior tyre grip. With this TVC, our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. Tyre plays a crucial role in holding the ground, which is direly needed for bike riders in such season. And, our range of All Season Bike tyres can prove to be a suitable solution to tackle any possible uncertainties this monsoon. We hope to appeal to the young and bold breed of bike owners who seek the hassle-free road travel.” 

According to Rohit Dubey, Senior Creative Director, Ogilvy and Mather, “In the universe of tyre advertising, ‘CEAT ka hai andaz-e-bayaan aur’; and that’s what drives us every time we craft a communication. Modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment. The arresting visuals compound the insight and in its full glory, the campaign carries forward the classical satire tone of ‘For the game called road’ campaign.”

“At a sub-cutaneous level, this campaign is not just about sensitizing the consumer to CEAT’s ‘All season tyres’, it’s also an attempt in bolstering our brand voice. We intend to strike a chord with bikers not just as a tyre manufacturer, but as a riding mate who knows what they go through”, he added.

The film has been shot in Film city Mumbai and directed by Arun Gopalan.

CEAT’s brand positioning has always been geared towards focusing on the tyres’ superior grip which provides a safer travelling experience. This is one of the many initiatives CEAT has undertaken to reiterate its audience connect. Earlier, CEAT Tyres launched several initiatives to promote road safety as well which includes the recent breath analyser and bobble head campaigns.

Credits:

  • Creative Agency: Ogilvy & Mather, Mumbai
  • Executive Creative Director: Kiran Anthony
  • Senior Creative Director: Rohit Dubey
  • Creative Director: Nikhil Waradkar, Sohil Wadhwania
  • Copywriter: Riti Hamlai
  • Account Management Team: Harsh Bhatt, Pradeep Rao, Saurabh Archarekar, Hardik Parekh
  • Account Planning Team: Arjun Vedanayagam
  • Production House: Story-tellers.in
  • Producer: Zina Khan
  • Director: Arun Gopalan

 

Tags: Bike Riders Monsoon Smart TVCCEATCEAT launches Bike Riders Monsoon Smart TVC by Ogilvy and MatherOgilvy and Mather

Related Posts

ADK Fortune launches ‘Khel Gaye Chief’ with Vicky Kaushal for Red Chief
Brand Stories

ADK Fortune launches ‘Khel Gaye Chief’ with Vicky Kaushal for Red Chief

December 10, 2019
Hotstar decodes the online video consumer, unveils India Watch Report 2019
Featured

Hotstar decodes the online video consumer, unveils India Watch Report 2019

December 10, 2019
Bengaluru FC announces partnership with JSW Paints as Official Paints Partner
Featured

Bengaluru FC announces partnership with JSW Paints as Official Paints Partner

December 10, 2019
Vaishali Sarkar named CEO of Wunderman Thompson Indonesia
Exclusive

Vaishali Sarkar named CEO of Wunderman Thompson Indonesia

December 10, 2019
Reckitt Benckiser India awards its media business to dentsu X
Advertising

Reckitt Benckiser India awards its media business to dentsu X

December 10, 2019
Hyperspace wins Shopper Marketing and Retail Design Mandate for Cuckoo India
Advertising

Hyperspace wins Shopper Marketing and Retail Design Mandate for Cuckoo India

December 10, 2019
Please login to join discussion
Visuals of Queen will make you feel like watching a feature film: Gowtham Menon on his OTT debut with MX Player

Visuals of Queen will make you feel like watching a feature film: Gautham Menon on his OTT debut with MX Player

December 9, 2019
Netflix to spend INR 3,000 CR for Indian Originals: Reed Hastings

Netflix to spend INR 3,000 CR for Indian Originals: Reed Hastings

December 9, 2019

News Broadcasters Federation Elects Arnab Goswami as President; Finalizes Self-Regulatory Structure

December 9, 2019
BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice

BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice

December 7, 2019
Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

December 7, 2019
YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

December 7, 2019

Subscribe to Newsletters

Highlights

Vaishali Sarkar named CEO of Wunderman Thompson Indonesia

Reckitt Benckiser India awards its media business to dentsu X

Hyperspace wins Shopper Marketing and Retail Design Mandate for Cuckoo India

Big Trunk Communications Bags Digital Mandate for Akshaya Motors

Rahul Mehta joins Kaizzen as Chief Operating Officer

Taneira by Titan picks KRDS India for Social Media Duties

Trending

ADK Fortune launches ‘Khel Gaye Chief’ with Vicky Kaushal for Red Chief
Brand Stories

ADK Fortune launches ‘Khel Gaye Chief’ with Vicky Kaushal for Red Chief

by Editorial
December 10, 2019
0

Mumbai: Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global Private Limited,...

Hotstar decodes the online video consumer, unveils India Watch Report 2019

Hotstar decodes the online video consumer, unveils India Watch Report 2019

December 10, 2019
Bengaluru FC announces partnership with JSW Paints as Official Paints Partner

Bengaluru FC announces partnership with JSW Paints as Official Paints Partner

December 10, 2019
Vaishali Sarkar named CEO of Wunderman Thompson Indonesia

Vaishali Sarkar named CEO of Wunderman Thompson Indonesia

December 10, 2019
Reckitt Benckiser India awards its media business to dentsu X

Reckitt Benckiser India awards its media business to dentsu X

December 10, 2019
Hyperspace wins Shopper Marketing and Retail Design Mandate for Cuckoo India

Hyperspace wins Shopper Marketing and Retail Design Mandate for Cuckoo India

December 10, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In